THE VISUAL BRIEF

An editorial eye on your Instagram presence. What is seen, sensed and understood at first encounter.

A name. A few lines. An entire visual world that speaks. Before anyone begins to explore, something has already been felt.

Your Instagram presence communicates before anyone begins to explore it.

It creates a feeling,
sets an atmosphere,
offers a first orientation
and shapes whether someone feels drawn to stay.

Sometimes, what is intended is already present. And sometimes, something essential becomes lost between the elements.

The Visual Brief offers a distilled outside view of your Instagram as it stands today, because sometimes the whole does not ask to be reinvented —— only to be seen and energetically felt more clearly.

It’s all energy, baby ;)!

∘

I look first at the whole, then at the few details carrying the greatest weight - what already supports your presence, the energy it holds, what may be interrupting it and where a little more precision, or a touch of magic - could change the way the whole is felt.

What comes into view

I · THE IMMEDIATE IMPRESSION

The feeling and understanding that arise before someone begins to scroll.


II · YOUR BIO

Whether your name, bio, links and introductory words offer a clear sense of who you are and what can be found here.

III · IMAGE + COLOUR

What your imagery, colour choices and typography communicate - and the energetic field they create together.

IV · THE OVERALL RHYTHM + ENERGY

How the visible elements of your profile meet, whether they feel intentional and what begins to feel recognizable.

∘

What returns to you

Your Visual Brief returns to you in two parts.

I · THE WRITTEN BRIEF

A one-to-two-page written brief: 

— what lands immediately; 
— what may be diluting its impact; 
— the polishing that could strengthen the whole.


You'll also receive one or two less obvious visual/strategic principles most relevant to your presence - small truths gathered through years of looking, creating and refining. Details that are easily overlooked, yet can change the way the whole is felt once you begin to see them.

II · THE VOICE MEMO

A personal five-to-ten-minute voice memo adds the intuitive layer: the energy your presence carries and where its visual expression meets, or does not yet fully meet, the essence of your work.

Final Details

  • The Visual Brief unfolds entirely behind the scenes. There is no live session.

    I take in your Instagram through what is visible and what is felt —— beginning with its overall atmosphere and energetic impression before looking more closely at the individual elements shaping it.

    I gather the most relevant observations, identify the visual principles that could make a meaningful difference and develop considered proposals for enhancing and refining your presence.

  • THE VISUAL BRIEF


    — EUR 118 (incl. VAT) —

  • TO BOOK + THE PROCESS

    • The Visual Brief can be booked directly through the purchase button below.

    • During checkout, you will be asked to share your Instagram handle, three words for the essence of your work and your main visual question or uncertainty. Please ensure that your account remains publicly accessible while I complete the Brief.

    • Once your booking, payment and answers have been received, everything I need is with me. I then complete the review privately, behind the scenes. Your written Visual Brief and accompanying voice memo will be returned to you by email within five working days after I begin the review.

    PAYMENT

    • The Visual Brief is paid in full at the time of booking through the purchase button below. Your invoice will be shared electronically.

    CANCELLATION

    • Once I have begun your Visual Brief, the full investment is non-refundable. This does not affect your statutory withdrawal rights, as set out in the Terms of Service.

    • As the Visual Brief is completed asynchronously and does not include a live appointment, rescheduling does not apply.

    • The Visual Brief is returned to you as a focused one-to-two-page written review, accompanied by a private voice memo of approximately five to ten minutes.

    • Instagram only. No website review, content strategy, technical work, rewritten copy, redesign, implementation, live session or revisions are included.

Sometimes, the smallest shift changes the way the whole is felt.

PURCHASE HERE

∘